Dallas Builder Mark Molthan Discusses Platinum Series and the Use of Color in Interior Design

Colors have an obvious impact on the way that we think, act and feel. This is why it's important to include color generously in any interior designing project. With just a few shades of the right color, you can really bring out the personality that's hiding in your living space!

Many people have understood for a long time - at least subconsciously - that colors can affect our emotions. People typically try to plan their wardrobes and surround themselves with the colors that make them happiest. But what is the actual connection between color and emotion? Artists and scientists have investigated this puzzling psychological relationship for centuries; Back in the 1800's, Johann Wolfgang von Goethe published a book called Theory of Colours which attempted to answer this question. Today, psychologists have set out to better understand the connection between colors and the emotional responses that they create in people, leading to some very surprising results. With a bit of knowledge about psychology, you can have some valuable insight into color preference, and start making design decisions that can boost your everyday happiness levels!
Colors have assumed deeper meanings that vary from culture to culture. These meanings can affect our emotional relationship with a specific color, but the associations that exist between color and emotion are much stronger than a mere conscious association. As an example, purple has long been symbolic of wealth and royalty - today, the color can mean a sense of luxury and greatness. However, just as often, the color can be interpreted as a whimsical color, possibly because of its close association with magic and fantasy. Nevertheless, people experience visceral emotional reactions to certain colors without ever analyzing their deeper symbolic meaning. Because the societal meanings surrounding colors can impact us on a subconscious level, acknowledging the symbolism of a variety of colors can help you create a more interesting feel when decorating your home..
Marketers are known for their powerful (and often exploitative) use of color psychology. By now, we have probably all heard the explanation that companies use red and yellow in fast-casual dining establishments: these colors have been associated with creating a sense of urgency in consumers, which can then stimulate the appetite. However, marketers go beyond this with more inconspicuous and powerful uses of color. A recent article in Businss Insider about colors and branding provides some great examples of these color choices. One example is the iconic teal blue color of Tiffany's (the jewelry store). The store ingeniously adopts a color which many people "associate with logic and communication. It's also serene, like the ocean, and calming to look at." But the shade is just as important. "The wrong tone of blue," explains the article, can "appear cold, aloof and unapproachable."
When selecting the color scheme of your living space, take a closer look at pieces online or in home improvement magazines. Instead of jumping to conclusions about the meaning of one color, pinpoint the examples that you like: How do the colors make you feel? What combinations does the designer use? Remember, you should always be making note of the specific the tones and shades of the colors used in the design.
Often times, color consultants recommend that you decide on colors based on the function in each of the rooms in your home. Warm colors (red, yellow, orange) and basic tones (beige, eggshell) have been thought to incite social interaction and create a sense of familiarity and connectivity. For this reason, these colors can work well in a foyer or living areas. You may also consider covering your home office in shades of green, since this color has been shown to facilitate productivity.
Dallas Builder Mark Molthan Discusses Platinum Series and the Use of Color in Interior Design